March 29, 2023
Polygon News

Dolce & Gabbana Sells NFT Collection for $5.7 Million

Fashion company Dolce & Gabbana made $5.7 million (1,885 ether) by selling an NFT collection. They auctioned the collection on the UNXD platform, a marketplace built on the Polygon network.

Collezione Genesi, Dolce and Gabbana’s first-ever NFT sale, raised a staggering 1,885 ether or $5.7 million on Thursday, based on Ethereum (ETH) market rates.  Two famous NFTs, “The Doge Crown” and “The Glass Suit,” raised the most money.

Domenico Dolce and Stefano Gabbana created “The Glass Suit” NFT, particularly for the winner. The suit comes in both a virtual and real form. The 9-piece “one-of-a-kind collection” included two variations of an NFT titled “Dress from a Dream.”

Dolce & Gabbana is not the only fashion house exploring with NFTs. Numerous other fashion houses, like Gucci, Burberry, and Louis Vuitton, have announced NFT campaigns. Burberry and Louis Vuitton both used the Mythical Games multiplayer online game Blankos Block Party to promote their NFTs. Louis Vuitton created a smartphone game in which players may earn a total of 30 non-fungible tokens. Gucci’s inaugural NFT drop took place at Christie’s auction house. 

However, Collezione Genesi is the first premium NFT collection to include both digital and physical creations, fully connecting the physical and digital space.